As technology continues to evolve, the marketplace is also becoming more digital. According to Forbes, more than 85% of today’s consumers now research a product or service online before making a buying decision. Similarly, TechCrunch in its recent report emphatically stated that 79% of consumers now buy products or services online.

So as an entrepreneur or a business owner, how do you reach these consumers? The simple answer is through digital marketing.

There are several benefits of investing in digital marketing. In this blog post, we will walk you through some of these benefits. But before we dive deeper, let’s quickly take you through what digital marketing means.

, Benefits of Investing in Digital Marketing

What Is Digital Marketing?

Simply put; digital marketing is the use of the internet to promote a product or service through different channels or platforms. One popular platform where most businesses now leverage is social media. If you take a look at the social media ecosystem, you would notice that businesses are now investing heavily in promoting their products or services on social media platforms like Facebook, Twitter, and Instagram, among others.

Let’s now take a look at the benefits of investing in digital marketing:

#1. Wider Audience Reach

Unlike traditional marketing tactics, digital marketing would enable you to reach a wider audience. Let’s face it; internet penetration is becoming more rapid and more people are now getting access to the Internet; thus enabling you to reach more audience. With digital marketing, you can have an international audience, a feat that is not possible with traditional marketing.

, Benefits of Investing in Digital Marketing

#2. Measurable Results

Do you need a measurable business outcome? Then consider investing in digital marketing. Since we now live in the age of data and information, digital marketing would enable you to analyze data and results in real time and thus understand your customers’ preferences and buying patterns. Traditional marketing does not allow this. For instance, it is very difficult to determine whether your business flyer left an impression on your customers or not.

#3. Customer Engagement

Since there are several companies out there operating the same business, it becomes very difficult finding loyal customers. But with digital marketing, you will be able to know what your customers are saying about you via social media platforms and thus engage with them to resolve their queries. Solving your customers’ complaints means building more trust and confidence in your products or services, which will, in turn, improve your revenue generation.

#4. Monitor Your Competitors

Do you want to monitor your competitors and know what they are doing to beat the competition? Then give the thought of investing in digital marketing a serious consideration. Digital marketing will enable you to check your competitors’ campaigns and how they are engaging with their customers. Knowing your competitors’ tactics will surely put you ahead of them.

, Benefits of Investing in Digital Marketing


Digital marketing has really come to stay. Whether you operate a small business or a big corporation, digital marketing has got you covered if you want to grow your business and generate more revenue.

At Avaize, we can help you grow your business. Feel free to contact us. We would be happy to help you achieve your business milestone.